YIFAN D.

Editorial 📖
Digital 💿
Social Media 🍄
Website 🪐
Branding 🍎

Yifan is a visual designer based in New York. With an MFA from California College of the Arts and recognitions from organizations such as Tokyo TDC, Communication Arts, and Idea Magazine, Yifan brings an experimental and collaborative approach to every project. Originally from Chengdu, China, Yifan is fluent in both Chinese and English. Their passion lies in using images and text to explore and communicate ideas related to urban a domestic living and everyday aesthetics.

A woman with black hair and fair skin resting her head on a green velvet sofa, wearing an orange shirt and blue jeans.

Unfold
Digital 03 Template Collection

(Catogory)
Social Media 🍄

(2023)
Created for Unfold app as the Digital 03 collection, including 17 post and 17 story animated templates.

A collection of printed photographs on a wooden surface, including images of people, landscapes, and fashion, with some images partially printed or in the process of editing.
Three images of a cluttered room with miscellaneous objects on the floor, a woman lying on a bed looking at her phone, and feet wearing glittery socks on a table among books, glasses, and snacks.
A glass of water with lemon slices placed on a person's lap, with a macrame coaster and a laptop screen showing a file export menu.

Unfold
Organic Social Content

(Category)
Social Media 🍄

(2022-NOW)
Lead creative across Unfold branding and marketing on social media.

A woman with curly hair, smiling and laughing while sitting on the floor against a beige wall, holding a blue exercise ball, with red doodles and text overlay that says "BACHELORETTE" and other details.
A woman with a large bag walking, surrounded by a teddy bear, pills, a pill bottle, sunglasses, a tartar saucer, and a phone charger, with text that reads "WHAT'S IN MY BAG" at the top.

Greenpeace X Camplus
Camping Book

(Catogory)
Editorial 📖

(2023)
Book design for …

Four posters with stylized cut-out designs of landscapes and nature scenes, mounted on a tree in an outdoor setting. The top left poster displays a forest scene with a stylized bottle, the top right shows a rolling green hillside, the bottom left features a palm tree against a blue sky, and the bottom right depicts a lake with mountain reflections. Each poster has Chinese characters and numbers.
Colorful folded paper panels with various nature-themed images and text, placed on a concrete ledge outdoors.
An open pamphlet or booklet with Japanese characters and the word 'EXPLORATION+', placed on dried leaves. Shadows of a person holding a racket and balls are cast on the pages, suggesting a tennis theme.
Open booklet with the word 'EXPLORATION' and silhouette shadows of a person and objects, lying among fallen leaves on the ground.
Colorful paper display with images of nature and Chinese characters on a concrete ledge outdoors

(2022)
Hiring post and stories for CCA Design Division.

(Catogory)
Social Media 🍄

Four colorful posters with nature scenes contain cutouts in the shapes of leaves or landscapes, mounted on a tree in front of green foliage.

CCA Design Division
Leadership Hiring Posts

A booklet with the words "EXPLORATION" and Chinese characters, lying on the ground among fallen leaves, with shadows of a person and objects cast onto it.
Colorful postcards and flyers with nature and landscape images and Chinese text are spread on a gray concrete ledge.

(2022)
Branding for creative investing startup.

(Catogory)
Branding 🍎

Four posters featuring nature scenes with cut-out designs, including trees, fields, a rabbit, and a leaf, arranged on a tree trunk.

Cursor Capital
Branding

Open brochure with shadows of a person playing tennis and a dog, placed on fallen autumn leaves.
Colorful outdoor display with printed posters or brochures featuring nature scenes and Chinese characters, laid out on a concrete ledge.

(2023)
Riso 2023 speculative calendar created for Calendar Collectives.

(Catogory)
Editorial 📖

Four posters with nature images and Chinese text, arranged on a leafy background. The posters feature a forest, a field with trees and animals, a palm tree and blue sky, and a lake with reeds and the silhouette of a leaf.

Calendar Collectives
Even and Odd Days (2023)

A book titled 'Exploration' lying on fallen autumn leaves, with shadows of a person holding a tennis racket and tennis balls cast on its pages.
Colorful paper booklet with cut-out shapes and landscape images, placed on a concrete surface outdoors.

(2021)
Wix Hackathon website as a design chanllenge.

(Catogory)
Website 🪐

Four posters displayed on a tree, each with landscape images and stylized cut-out shapes with colored text in Chinese.

Wix Hackathon
Website

A pamphlet titled 'EXPLORATION' is on the ground among fallen leaves, casting shadow shapes of various objects and a person holding a racket.
Colorful illustrated brochure with various nature scenes and Chinese text on a gray concrete surface outdoors.

(2021)
Created for Foundation design chanllenge.

(Catogory)
Digital 💿

Four posters with nature themes hang on a tree, featuring images of forests, fields, clouds, and water with Chinese text on each.

Foundation
Product Campaign Banner

A brochure titled 'EXPLORATION' lying on dry, fallen leaves with shadow of a person holding a badminton racket cast on it.
Colorful paper posters featuring nature scenes and Chinese characters, displayed on a concrete ledge outdoors.

(2020)
Exhibition website and campaign.

(Catogory)
Digital 💿, Website 🪐

Four posters with nature scenes and stylized leaf cutouts attached to a tree.

Naming and the Other Holy Things
Campaign & Website as Exhibition

(LET’S CHAT)

📮

(LET’S CHAT) 📮

Person washing a round yellow sponge under a kitchen sink faucet.
A person in a black jacket with a white collar, kneeling behind a large green shrub on an urban street at night.
Person reading a newspaper while lying in bed, with only their arms and hands visible.

(LET’S CHAT)

📮

(LET’S CHAT) 📮