Yifan is a visual designer based in New York, specializing in creating compelling online brand presence through bold, engaging visuals. With an MFA from California College of the Arts and recognitions from The Type Directors Club, Communication Arts, and Idea Magazine, they bring an experimental yet strategic approach to every project.
Editorial 📖
Digital 💿
Social Media 🍄
Website 🪐
Branding 🍎
(2025.05)
site wip
(Squarespace) Collection X Mory Sacko
Featured Projects
(Unfold) Digital 03 Template Collection in Unfold app
(Unfold) Digital 03 Template Collection
(2023)
A template collection designed for the Unfold app, featuring 17 animated story templates and 17 animated post templates. Launched in September 2023 in the Unfold app.
(Unfold) Organic Social Content Direction
(2022–2025)
Led creative direction for Unfold’s social media, collaborating with marketing, copywriters, and motion designers to evolve the brand’s online presence. Over two years, our team revamped Unfold’s social strategy to align with product updates, driving engagement and user education through innovative content.
(Greenpeace China X Camplus) Wood You Be My Neighbor
Editorial 📖
(2023)
Wood You Be My Neighbor is a camping guide created for Greenpeace China and Camplus, featuring a dual-narrative structure: one part focused on camping, the other on the forest. The two sections are separable yet interwoven, offering a unique reading experience that emphasizes the "Leave No Trace" philosophy. Made with eco-friendly materials, the book invites readers to engage through sketching and annotations, turning it into a personal reflection on nature.
Illustrator: Yang Liu
12 booklets as a set
Digitally printed
4 x 6 in, 4.75 x 7.5 in
(CCA) Design Division Leadership Hiring Posts
(2022)
A social series for the California College of the Arts Leadership hiring.