Editorial
Social Media
Website
Branding
Yifan is a visual designer based in New York, specializing in creating compelling online brand presence through bold, engaging visuals. With an MFA from California College of the Arts and recognitions from The Type Directors Club, Communication Arts, and Idea Magazine, they bring an experimental yet strategic approach to every project.
🚧 🚧 🚧 WEBSITE WORKING IN PROGRESS
//// dust, wires, and magic brewing ////
🚧 🚧 🚧 WEBSITE WORKING IN PROGRESS //// dust, wires, and magic brewing ////
(Squarespace) Collection X Mory Sacko
(2025)
Squarespace Collection, a collaboration with French chef Mory Sacko to design a website for his acclaimed restaurant, Mosuke.
(Unfold) Digital 03 Template Collection
(2023)
A template collection designed for the Unfold app, featuring 17 animated story templates and 17 animated post templates. Launched in September 2023 in the Unfold app.
(Unfold) Organic Social Content Direction
(2022–2025)
Led creative direction for Unfold’s social media, collaborating with marketing, copywriters, and motion designers to evolve the brand’s online presence. Over two years, our team revamped Unfold’s social strategy to align with product updates, driving engagement and user education through innovative content.